Where capital, strategy,
and culture align.

Where capital, strategy, and culture align.

Where capital, strategy, and culture align.

Uncommon Practice partners with funders and creatives to design and implement high-impact initiatives ensuring that investments deliver measurable impact.

Uncommon Practice partners with funders and creatives to design and implement high-impact initiatives ensuring that investments deliver measurable impact.

We go beyond planning. We leverage technology to help you identify opportunities, structure initiatives and stay engaged through execution.

what we do

Strategic Advisory Across Cultural Ecosystems

We work across both sides of the table — with funders making investments and the creative organizations putting that investment to work.

Funders
Organizations
Funders
Organizations

HOW WE WORK

HOW WE WORK

Turning

strategy

into

action

Many advisors hand off after the plan. We stay engaged through execution, combining data-driven insight and AI tools with deep sector relationships and hands-on engagement that helps funders and organizations move faster and see more clearly.

Key ways we support you:

Identify high-potential opportunities

Identify high-potential opportunities

Build aligned initiatives



Build aligned initiatives



Stay connected to partners and grantees

Stay connected to partners and grantees

Track outcomes that matter



Track outcomes that matter



IMPACT

Experience &

Impact

These initiatives supported creatives, institutions, and cross-sector collaborations at the intersection of culture, technology, and community.

$90M+

Arts and culture investment portfolio managed nationally

$75M+

Digital transformation initiative launched to strengthen cultural institutions

500+

Applicants evaluated through national open calls

26

Large-scale media projects funded across multiple cities

345

National leaders convened around art, technology, and cultural innovation

  • Knight New Work

    Artists and institutions needed flexible capital to support ambitious, technology-forward work, while funders sought a scalable, high-impact model aligned with digital transformation.

  • Catalyst Forum

    Arts leaders needed practical models and peer exchange to integrate digital tools while preserving mission integrity.

  • The Underline Arts Advisory Council

    The Underline aims to integrate meaningful public art into a transformative urban project while balancing stakeholders, cultural representation, and long-term programming.

  • Digital Transformation Initiative

    Arts institutions were confronting rapid digital disruption, requiring coordinated, long-term investment rather than isolated grants.

  • MLTalks

    The MIT Media Lab sought deeper engagement among research, corporate partners, and global thought leaders beyond traditional lectures, ft. speakers such as J. J. Abrams, Tim O’Reilly, Tim Brown, Carroll Bogart, and Reid Hoffman.

  • SproutsIO Inc.

    Urban consumers and hospitality operators were dependent on inefficient produce production and distribution, creating an opportunity for a localized alternative that reconnects people with their food.

  • Knight New Work

    Artists and institutions needed flexible capital to support ambitious, technology-forward work, while funders sought a scalable, high-impact model aligned with digital transformation.

  • Catalyst Forum

    Arts leaders needed practical models and peer exchange to integrate digital tools while preserving mission integrity.

  • The Underline Arts Advisory Council

    The Underline aims to integrate meaningful public art into a transformative urban project while balancing stakeholders, cultural representation, and long-term programming.

  • Digital Transformation Initiative

    Arts institutions were confronting rapid digital disruption, requiring coordinated, long-term investment rather than isolated grants.

  • MLTalks

    The MIT Media Lab sought deeper engagement among research, corporate partners, and global thought leaders beyond traditional lectures, ft. speakers such as J. J. Abrams, Tim O’Reilly, Tim Brown, Carroll Bogart, and Reid Hoffman.

  • SproutsIO Inc.

    Urban consumers and hospitality operators were dependent on inefficient produce production and distribution, creating an opportunity for a localized alternative that reconnects people with their food.

ABOUT

Jennifer
Broutin Farah

Founder, Uncommon Practice

Jennifer Broutin Farah is an advisor and entrepreneur working at the intersection of culture, technology, and capital.

She served as Director of Arts at the Knight Foundation, overseeing a $90M+ portfolio and leading a $75M digital transformation initiative.

Jennifer is also the founder of SproutsIO, an award-winning food technology company born from research at the MIT Media Lab and recognized by the Cartier Women’s Initiative and Wired Innovation Fellows.

Uncommon Practice draws on both — the funder's grasp of how capital moves, and the founder's understanding of what it costs to operate.

We are catalyzing
cultural
innovation

Let’s explore how we can work together.

info@uncommonpractice.ai

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Uncommon Practice partners with funders and creatives to design and implement high-impact initiatives ensuring that investments deliver measurable impact.

Uncommon Practice partners with funders and creatives to design and implement high-impact initiatives ensuring that investments deliver measurable outcomes.

© 2026 Uncommon Practice. All rights reserved.

© 2026 Uncommon Practice. All rights reserved.